Experience

As a freelance creative director, I lead the charge on re-branding efforts, website design and development, creative production, and marketing for national security contractors, government agencies, advocacy organizations, non-profits, and trade associations. I serve as a project lead, partner and consultant based on client needs.

My roles includes:

• Directing and managing branding initiatives to establish and refresh corporate identities
• Providing creative leadership and strategic direction to ensure impactful client deliverables
• Playing a pivotal role in designing and marketing products to enhance client offerings
• Crafting intuitive and visually compelling user experiences for various web platforms
• Overseeing digital campaigns, managing ad placement, production, and overall campaign strategy
• Collaborating with clients to develop and align brand strategies across coalitions
• Creating innovative and functional packaging solutions that aligned with the brand vision

As the Creative Lead for Banner, I wore many hats to best serve our team and clients’ creative needs. Internally, I mentor junior staff, present new ideas or approaches to familiar strategies and bring in meaningful clients to support. Externally, I delivered great client service and end-products such as websites, digital products and other creative assets that are effective and exceed expectations. Some of my responsibilities include, but were not limited to:

• Sales and new business pursuits
• Partner relations and development
• Team management and development
• Project management and execution
• Client relations and external communications
  
• Product design
• App and dashboard design
• Website design and development
• Events design, promotion and management

I was responsible for developing new and creative design solutions for our biggest clients representing telecommunications, education, finance and auto industries. We collaborated to create a seamless user experience across all platforms. I lead the creative development for a wide array of projects for web as well as print and digital distribution. Duties of my role included, but were not limited to:

• Website design
• Project management and development oversight
• User experience planning and design
• Print design
• Pursuits and pitch design and layout
• Digital ad campaign design
• Digital product design
• Client branding
• Vendor management

I worked with client and client-teams to help identify their online goals. I planned and designed all digital creative assets and oversaw development through product launch. I lead all website and online ad creation and management. Some of my responsibilities included:

• Website design and overseeing development
• Email design and development
• Online advertising design and development
• Pursuits and pitch design
• Brand development

Working under the Creative Director, I created campaign assets for our client and client teams. My work ranged from print reports to presentation and included photoshoot and video production. I also developed internal training courses on how to use PowerPoint and presentation best practices. I was responsible for:

• Print and report design
• Print production management
• Website wire framing and design
• Digital and social ad creation
• Corporate branding
• Email design
• Pitch and presentation design
• Internal training and development